We’ll explore some effective ways to turn your Pinterest account into a money-making machine and share some tips for optimizing your strategy in 2023. So, grab your laptop and get ready to learn how to earn money from Pinterest!
Introduction: Pinterest as a revenue-generating platform
Pinterest is no longer just a platform to find inspiration and ideas. It has become a revenue-generating platform, providing massive earning potential for businesses and content creators alike. With a large portion of American adults on Pinterest, brands can leverage the platform to reach their target audience, and influencers can monetize their content by partnering with brands and promoting their products.
eCommerce businesses can showcase their products, while bloggers and influencers can drive traffic to their websites and earn ad revenue. The platform also offers in-app checkout and affiliate marketing opportunities, making it easier for users to make purchases and earn commissions through their content.
With Pinterest’s focus on building community and making monetization strategies more transparent, it’s easier than ever for anyone to tap into this earning potential.
The potential of Pinterest: Users and video consumption
Pinterest may have reported a decrease in global monthly active users, but its potential for revenue generation remains strong.
With over 431 million users worldwide and almost 1 billion daily video views, there are endless opportunities for businesses and influencers to make money on Pinterest. From showcasing products for eCommerce businesses to driving traffic to websites for bloggers and influencers, the platform serves as another search engine to reach target markets.
Paid ads can also increase reach and boost pins as well as provide different ad types such as shopping ads. With in-app checkout available for qualifying merchants, purchasing products on Pinterest is made easy. Moreover, affiliate marketing can earn commissions on sales by sharing links on Pinterest.
Making money on Pinterest: Ideal for bloggers, influencers, and eCommerce businesses
Making money on Pinterest is not limited to just one type of business or individual. Bloggers, influencers, and eCommerce businesses can all benefit from the platform’s revenue-generating features.
For eCommerce businesses, Pinterest is an ideal place to showcase their products and catch the eye of customers in the research phase. On the other hand, bloggers and influencers can use Pinterest to drive traffic to their websites by combining SEO strategies and intriguing pins.
It’s important to think of Pinterest not as a traditional social media platform, but as another search engine. By using ads, individuals and businesses can increase their reach and promote their pins even further. And, for the fortunate ones who qualify, in-app checkout and affiliate marketing on Pinterest can take revenue generation to the next level.
Showcasing products on Pinterest for eCommerce businesses
One way eCommerce businesses can make money on Pinterest is by showcasing their products. With 85% of Pinners using the platform for inspiration, it’s the perfect opportunity to catch their eye.
By creating visually appealing pins that feature your products, you can entice potential customers to navigate to your website and make a purchase. Tagging products in your Idea Pins makes it even easier for people to shop your picks, and you can search and tag any product you want to recommend to your audience.
Pinterest also has shopping ads that can be optimized to meet different goals, like increasing traffic or growing your Pinterest followers. By taking advantage of these features and making your products stand out, you can turn Pinterest into a lucrative revenue-generating machine for your eCommerce business.
Driving traffic to your website for bloggers and influencers
For bloggers and influencers, driving traffic to your website using Pinterest is a great way to monetize your content.
By creating multiple pins for each blog post that align with popular keywords and saving them to boards with optimized titles and descriptions, you can capture some of the search traffic on Pinterest. Additionally, creating article Rich Pins from your website can help incorporate the blog post title, description, and author information in your pins to make them stand out even more.
To take things a step further, using Pinterest Trends can help you discover which keywords are currently trending with Pinterest users, allowing you to create content that aligns with current trends.
By driving traffic to your website, you can boost advertising revenue and gain more followers and subscribers.
Using ads to increase reach and promote your pins
Using ads on Pinterest can be a great way to increase reach and promote your pins to a larger audience. While organic reach can only go so far, promoted pins can be optimized to meet different goals like increasing traffic or growing your Pinterest followers. P
romoted pins look just like regular pins and are placed in your target audience’s home feed, category feeds, and search results. Shopping ads, pulled directly from your product catalog, can also be a great way to showcase your products.
Ads on Pinterest are definitely worth the investment, as they can result in a significant return on ad spend and cost less compared to other platforms. With the right targeting and optimization, utilizing ads on Pinterest can help businesses and influencers monetize their channels and generate more revenue.
Shopping on Pinterest: Direct purchasing and in-app checkout
Pinterest offers a unique opportunity for eCommerce businesses to make direct sales through the platform.
By using pins to showcase products, brands can direct followers to their website to shop or use Pinterest’s shopping tool for in-app checkout. The in-app checkout feature is only available to a limited number of merchants, but the streamlined customer journey makes it easier than ever to purchase products on Pinterest.
To qualify for in-app checkout, businesses must use the Shopify app, have a U.S. billing address, and meet specific merchant guidelines. Even if in-app checkout is not available, businesses can still create eye-catching pins and direct viewers to their website to buy products. With the right strategy, shopping on Pinterest can be a lucrative source of revenue for eCommerce businesses.
For example, a clothing brand could use Pinterest to showcase its products through visually striking pins and direct interested viewers to their website for purchase. By implementing targeting and optimization techniques to reach the right audience, the brand could increase its sales revenue and build a loyal following on the platform. Additionally, with in-app checkout available, customers can complete their purchases quickly and seamlessly without ever leaving Pinterest.
Qualifying for in-app checkout on Pinterest
To qualify for in-app checkout on Pinterest, creators need to have a business account and sell products that align with Pinterest’s merchant guidelines.
The products need to have professional photos and descriptions, and meet the standards for shipping and returns. Creators also need to apply for access to the checkout feature, which is currently only available in the US.
Once approved, products will have blue price tags that indicate they can be purchased directly on Pinterest. Transactions are processed by Stripe and creators get paid through them. This feature allows for a seamless shopping experience for users and makes it easier for creators to sell products.
With in-app checkout, creators can make money directly on Pinterest without the need for a separate e-commerce website.
Affiliate marketing on Pinterest
Looking to make extra income as an affiliate marketer? Pinterest could be the perfect platform for you. With 444 million monthly active users, many of whom are women, Pinterest is the fourth-most popular social media channel.
Almost half of women in the US use it, and 40% of them earn an annual income of more than $75,000. As an affiliate marketer, you can use Pinterest to drive traffic to your affiliate content, promoting visual-heavy products such as home décor, health and beauty, and sporting goods. To succeed, it’s important to know and follow Pinterest’s affiliate guidelines, create multiple pins per post, schedule pins in advance, and optimize for SEO.
Consider building an email list, analyzing pin performance, and promoting high-performing pins to earn a steady stream of website visitors and commission.
For example, a home décor affiliate marketer could create multiple pins featuring different styles of home décor, linking to their affiliate content for each product. They could also build an email list of interested followers and send out newsletters featuring their latest pins and promotions. By analyzing which pins are performing well and promoting those to a wider audience, they can drive targeted traffic to their website and earn commission on sales.
Strategies for monetizing your Pinterest channel
In conclusion, there are various ways to monetize your Pinterest channel and turn it into a revenue-generating machine. Businesses and influencers can drive traffic with ads, let shoppers purchase directly on Pinterest, and become affiliate marketers.
It’s also important to tag brand partners in Idea Pins with the paid partnership tool and make Idea Pins shoppable by tagging products with affiliate links. Pinterest is making the ways to monetize more clear and transparent, making it easier for anyone to make money on the platform.
By combining SEO strategies and intriguing pins, influencers and bloggers can drive traffic to their website and redirect viewers to subscribe, purchase products, or perform other call to action. With 431 million global users and almost 1 billion videos consumed per day, Pinterest still has a vast audience for businesses and influencers to tap into and monetize.